KTC × museDAM
/// Day 1 / Morning

museDAM
for KTC

///
Date
Monday, 27 April 2026
/// Agenda / 90 minutes

Today's session

Four blocks. Container before content.

  • User management 20 min
  • Folder structure 25 min
  • Tag management 25 min
  • Asset upload 15 min
  • Q&A 5 min / hand-off
/// Block 1 / 20 min

User management

Four roles. Each builds on the one below.

System Admin
Owns the workspace. Only role that can delete the team or transfer ownership.
Content Manager
Day-to-day governance. Members, settings, billing, audit logs.
Contributor
Creators. Upload, organise, tag, AI features, share links.
Members
Read & contribute. Three sub-variants for partners and agencies.
/// Key idea

Team-level role is a default. Folder access can override.

/// Block 2 / 25 min

Folder structure

Five roots. Shallow on purpose.

/// Three folder types

Personal for your own files / Shared for team / Smart for rule-driven auto-collections.

/// Root 01

01_SHARED_LIBRARY

01_BRAND_CORE
  • Logos
  • Colors
  • Typography
02_PHOTOGRAPHY
  • Stock
  • Original
03_VIDEOGRAPHY
  • Source
  • Edited
04_TEMPLATES
  • Automation-Ready Templates
05_ICONOGRAPHY
  • UI Icons
  • Marketing Icons
06_COMPLIANCE_COPY
  • TH
  • EN
Press ESC or click anywhere to close
/// Root 02

02_CAMPAIGN

[ Year ]
  • 2026
  • 2025
  • 2024
[ Month ]
  • JAN
  • FEB
  • MAR
  • … DEC
Inside each [ Campaign_Name ]
  • 01_Brief_Reference
  • 02_Master_Design
  • 03_Working
  • 04_Approved_Final  → 06_Merchant_Variations
  • 05_Distribution_Pack
Press ESC or click anywhere to close
/// Root 03

03_PARTNER_ASSETS

Travel & Hospitality
  • Agoda
  • Klook
  • Bangkok Airways
Card Networks
  • Visa
  • Mastercard
  • JCB
  • UnionPay
Retail
  • Central
  • Lotus's
  • MBK
Other
  • PTT
  • [ Partner Name ] — template
Press ESC or click anywhere to close
/// Root 03

03_DIGITAL_PRODUCT

Applications
  • E-App
  • KTC Mobile
  • Agent App
  • MAAI by KTC
  • MPOS
Websites
  • KTC Website
  • KTC MALL Website
  • KTBL Website
Other Digital Channels
  • LINE Connect
Inside each product
  • UI Screens
  • Banners
  • Icons
  • Components & References
Press ESC or click anywhere to close
/// Root 04

04_ARCHIVE

[ Campaign Type ]
  • Acquisition
  • Usage / Spending
  • Product & Service Promotion
[ Year ]
  • 2026
  • 2025
  • 2024
  • 2023
Then [ Campaign Name ]
  • e.g. Songkran Dining 2025
  • e.g. Year-End Travel 2024
Press ESC or click anywhere to close
/// Block 3 / 25 min

Tag management

/// Core principle

Folders for human navigation. Tags for AI search.

Tier 1 — required where applicable

  • Asset TypeAll
  • PlacementWhere it runs
  • PlatformWeb / Social / Print
  • LanguageTH / EN / Bilingual
  • Aspect Ratio1:1 / 9:16 / 16:9
  • Access LevelInternal / Partner / Public

Tier 2 — optional

  • CategoryDining / Travel / Shopping
  • Content ThemeAI auto-detects
  • DesignerIf ≠ uploader

Not every tag fits every asset

Logos don't need a campaign code or language.

/// Block 4 / 15 min

Asset upload

Get a file in. Find it later. Batch the rest.

01

Drag-and-drop

Most common path.

02

+ Button

Keyboard-driven workflow.

03

Paste

Cmd / Ctrl + V to paste an image.

04

Resume

Picks up after a connection drop.

Single asset

  • Detail view, version history
  • Rename, move, duplicate
  • Online cropping
  • Download or share

Batch — what you'll use most

  • Batch share — one link, many assets
  • Batch download as ZIP
  • Batch tag across 20 assets at once
  • Batch delete with recycle bin
/// Wrap / 5 min

By the end of today

Four things you'll be able to do alone this afternoon.

01

Log in

Sign in. Switch workspaces.

02

Find assets

By folder, tag, or visual similarity.

03

Upload & tag

Drop, tag, save.

04

Share batch

Send a batch via share link.

/// Coming up

This afternoon: ingenOPS. Tomorrow: hands-on workshops. Wednesday: recap.

01 / 07